Logo Development


I enjoy devoting my creative energy to every stage of a logo/branding development project: from research into understanding the client's goals, to brainstorming with initial sketches, to fine-tuning the concept, to creating the final deliverables of vector-based graphics.


These pages of logo "thumbnails" represent the exploration stage of the process.


moths tshirt
The logo ideas above were developed with the theme of "PartnerShip" for a conference event hosted by a boating supply retailer for boating product vendors. Project constraints/considerations: boating themes, navy blue color scheme, and Helvetica font family are part of existing branding standards. Ideas of Growth, Togetherness, Professionalism, and Profit could be incorporated into the concept.


sweet pea logos
A set of logo ideas for a gift shop. Project constraints/considerations: the logo would be used primarily in newspaper ads and store signage. It should look appropriate at 2 inches wide in a greyscale ad, but also display well at 2 feet wide on the storefront. A representation of the sweet pea flower, detailed or abstract, should be a key element. "Southern charm", "feminine", and "quaint but high-end and classy" were ways that customers decribed the shop, so it was desired that these be reflected in the concept.