How many incompetent production artists does it take to build an ad for a lightbulb?
Six.
One to draw up ten different layouts on spec to show the client.
One to philosophize about the meaning of lightbulbs in our society while critiquing the others’ work.
One to call the Art Director for help.
One to hire a photographer to take shots of the bulb in a lamp, forgetting to specify that the lamp should be turned ON in the photos.
One to attempt “thinking outside the box” by smashing a bulb and then scanning the pieces (RIP $400 scanner).
One to take the only layout sketch that’s sorta relevant to the project constraints or the client’s needs, and outsource the design work to a freelancer.
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